I left my technology career of a dozen years behind to live the dream of working in my beloved hobby of fibery crafts. For about two years, I was the Director of Social Media for XRX, Inc. which is known for its eye-popping books, Knitter’s Magazine, and fun STITCHES Knitting Expositions. In the midst of the fibery world, I help companies of various sizes gain a presence in the competitive internet world of being online.

You can find me quietly working behind the scenes with local yarn shops, manufacturers, designers and distributors. I am working as a Ravelry consultant for companies and shops. See what I advise on my website for tips and tricks of marketing in the fibery niche, then tell me what you think. I look forward to hearing from you.