Purl opened in 2002 as a tiny yarn shop on Sullivan Street, in the heart of New York City’s Soho neighborhood. Four years later and just a few doors down, we opened an even tinier store for fabric, Purl Patchwork. And in 2010 we finally realized our dream of bringing lovers all needlecrafts together under one roof with the opening of our big, beautiful Purl Soho store.

Sisters, Joelle and Jennifer Hoverson, and good friend, Page Marchese Norman, are the co-owners and visionaries behind Purl Soho. Editors and stylists in past lifetimes, they are bound together now by a passion for pure, natural fibers and exceptional design. We search the world over for the things we love- the timeless, the classic, the absolutely beautiful- in order to create a distinctive resource for fellow crafters who share our fervor.

From the very beginning, the true heart of our business has been our customers. At Purl Soho we have always worked to create a friendly and comfortable place for everyone: locals and tourists, beginners and old pros, regulars and one-time shoppers. We foster an environment where customers become friends and our place is yours. We love to answer questions, share accomplishments, research solutions, and exchange inspiration. It’s why we do what we do!

We have also always maintained a vibrant online presence with our web site, and blog. We designed our purlsoho.com site to be as close to the experience of visiting our store as possible. Lovely, informative and super user friendly, purlsoho.com is your local yarn store at home! And the Purl Bee is our special depository for all the best ideas we have running through our heads. Chock-full of free patterns developed exclusively by our talented Purl Bee staff, crafters from all corners of the needlecraft world come here to find inspiration!

Visit us in person or online! We’ll be so happy to meet you!

We’ve lowered the prices on many of our Purl Soho patterns (yay!), plus we’re super excited to announce that now, when you buy a Purl Soho knitting or crochet pattern at purlsoho.com, you can upload it directly to your Ravelry library (double yay!)!