Reader Mail Inc was a New York City-based mail-order company selling patterns for various crafts, mainly sewing, knitting, and crochet. Laura Wheeler was a brand of the company. They bought ad-space in newspapers across the country, and readers would send in their money and receive the pattern.

Here is the description from the newspaper ad:

“Strike a happy note in your home with this cozy afghan. Gay granny squares separated by rows of slipper-stretch create dramatic effect in this warm afghan. Easy to crochet of knitting worsted.”