Exposure Shawl by Rachy Newin

Exposure Shawl

July 2018
DK (11 wpi) ?
11 stitches and 5 rows = 4 inches
in tr
5.0 mm (H)
230 - 460 yards (210 - 421 m)
100g will net a shawl that is 12" down the back and has a wingspan of 35". 200g will net a shawl that is 18" down the back and has a wingspan of 53".
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This pattern is available for $6.00 USD buy it now

This shawl was released as part of the #titsoutcollective. The blog post that inspired the original iconic colorway from Countess Ablaze struck a chord. Artists and creatives are often approached with the offer of exposure, and women in particular can face backlash if they say no. Until the bank and groceries start taking exposurebucks, exposure doesn’t work as compensation.

Cross-promotion can be fabulous and an important part of marketing, but while a request for exposure is entirely focused on what the other brand gets, a request for collaboration will also include what they’re offering. There’s an understanding that the request might not be a fit, and that’s okay, but also a cross-promo request will almost always meet the following criteria:

  • It’s for a limited amount of product
  • It has a clearly defined benefit beyond “people will see the freebie and dig up your info”
  • It shows respect for the other person, their business, skills, time, etc

This shawl pattern goes out to all my fellow creatives who’ve faced requests for exposure and/or who’ve had to face backlash when they say no. You’re awesome and your product is worth it, you don’t need to give things away for exposure!

This is also quite literally my Exposure Shawl for brands that want to distribute a pattern and are only offering exposure as compensation, this is the pattern they can give out. Email RachyNewinDesigns(a)gmail.com and I’ll provide you with a pdf you can distribute in exchange for exposure!

Read how the collective came into being and browse the gallery of all the #titsoutcollective products!

The sample is worked to a gauge of 4” = 11 sts and 5 rows in tr. Gauge is not essential as a shawl that is larger or smaller will still fit nicely, and the shawl can also be easily adjusted.

Size can be customized by working extra/fewer repeats. When gauge is met, 100g of DK weight will net a shawl that measures 12” down the back and has a wingspan of 35”. 200g of DK weight yarn will net a shawl that measures 18” down the back and has a wingspan of 53”.

Skill level
The pattern is beginner-friendly. It uses only basic stitches with simple shaping, and has an easy-to-remember repeat.

Yarn and colors
Thanks to Witch Candy for providing the yarn for the sample! I used two skeins of Witch’s Tit in DK, but the pattern works well in any weight, from laceweight to bulky. It’s fabulous for showing off a gorgeous colorway and looks great in a variegated, speckled, solid, or gradient.

Shape and construction
The pattern is worked seamlessly in one-piece and features side-to-side construction. It has notes for working it without teeth as well as notes for customizing the number of wedges as well as the size of each wedge.

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