About the rugs that inspired the socks:

Mashad, located in the northeastern corner of Iran, is the second largest city in the country and the site of an important religious shrine. It is widely considered one of the most beautiful Iranian cities.

Mashad is in the center of one of the best wool-producing regions in the Middle East, and rugs from this area are both soft and durable. Many of the rugs made in the past used cochineal to dye the wool, which gave a deep magenta (sometimes almost purplish) cast to the rugs. This magenta shade, along with the intensely decorated corner brackets common to these rugs, are both emphasized in these socks.