The simplest - yes, I said it - the simplest pattern ever. Not even a real pattern, just an idea with pretty photos.
Ideal for craft fairs: quick and cheap to make and very, very popular. It might have to do with the fact that they’re affordable - to make and to buy. Apparently in this economy, these are the kind of treats people can still afford - a low-price handmade luxury. I don’t know if it’s the curvy shape of the soap or the smell, but everyone who sees them picks them up to feel and sniff them :-) Once sniffed, they’re hard to part with. (Bwoahahhaaa! = evil laugh)