From the Knit Rowan website:
Knit this fashion super-length scarf with cabled heart detail from Easy Winter Knits. A design by Martin Storey using Big Wool, one of our most popular chunky yarns made from 100% wool. This pattern is suitable for intermediate knitters.
Completed scarf measures approximately 30 cm (12 inches) wide and 262 cm (103 inches) long.
Photographed in Lipstick 063